Expert Explains Why a Takeover Could Work

  • Commentators have criticized Elon Musk’s bid to purchase Twitter, however there’s a bull case for the takeover. 
  • Musk has constructed massively profitable corporations previously, and he might carry his imaginative and prescient to the social platform, a Wall Street analyst stated.
  • Morningstar’s senior fairness analyst broke down how Musk’s takeover might give Twitter a enhance.

Elon Musk has taken flak for his $43 billion bid to purchase Twitter, however his visionary enterprise thoughts might streamline the implementation of latest merchandise and concepts for the social platform, in line with a Wall Street analyst.

That might enhance Twitter inventory, which risen roughly 19% since its 2013 IPO — far under the S&P 500’s 260% development in the identical interval. Meanwhile, Musk’s empire — Tesla, SpaceX, the Boring Company, and Neuralink — has a monitor report for reaching enormous valuations and constructing cutting-edge applied sciences.

For instance, Tesla has gained over 21,000% during the last decade and surpassed $1 trillion in market capitalization regardless of being essentially the most shorted inventory of all time. 

“Twitter has extraordinary potential. I will unlock it,” Musk stated in a letter to Twitter chairman Bret Taylor.

In an interview with Insider, Morningstar senior fairness analyst Ali Mogharabi laid out 4 methods Musk might enhance Twitter’s fortunes. 

Higher engagement

Musk has about 83 million followers on Twitter, and given his enormous success main different corporations, extra customers would doubtless flock to the platform within the occasion of a takeover, Mogharabi defined. 

His recognition alone might have a vital influence in attracting and retaining individuals, even when he made no modifications. But as Musk has talked fervently about easing content material restrictions, present customers might grow to be extra engaged. 

“Engagement ought to enhance after which the rise in engagement will herald much more customers, they usually’ll spend extra time on the platform,” Mogharabi instructed Insider. 

Leadership and effectivity

Musk has remodeled Tesla and SpaceX from upstarts to leaders within the auto and house industries, respectively. SpaceX is now the second-most valuable personal firm with a $100 billion valuation. And his tunnel-making venture Boring Company just completed a $675 million funding round that values it at $5.675 billion

He might carry that very same visionary management to Twitter, Mogharabi stated. 

“Look at what he is executed with different corporations, he can actually carry some modern concepts to the platform,” Mogharabi stated. “New options, methods to vary it — and he might do all of it with effectivity, which Twitter has lacked previously.”

He added that Musk has a knack for surrounding himself with brilliant minds from throughout industries, offering new views. In addition, Musk would make certain new concepts are examined and applied rapidly and successfully, as he is executed at his different corporations, Mogharabi stated.

Data and promoting

If Musk eases Twitter’s content material restrictions, it is doable some advertisers could not stick round. But even when some depart, Musk would have the ability to entice new advertisers by growing the influence of advertisements. 

For instance, Musk might demand extra environment friendly use of first-party knowledge that Twitter compiles, Mogharabi famous. “That would enhance the effectiveness of advertisements, which might then entice extra advertisers, which might then drive top-line development.”


Twitter rolled out its Twitter Blue service last June, giving subscribers entry to an undo button, customizable icons, and extra. Musk has talked about reducing the subscription worth from $3 to $2, and Mogharabi stated that would herald new customers whereas boosting entry to recent options.

Musk additionally has stated Twitter Blue customers would get a blue checkmark, one other incentive that would drive subscriptions.

Leaning into the subscription mannequin might even elevate the extent of discourse, Mogharabi added, since customers could be motivated to have interaction in higher-level conversations in the event that they pay. 

“Getting customers to subscribe to Twitter could possibly be optimistic for the corporate, and it might carry even increased engagement ranges for people who find themselves keen to pay to make use of the platform,” he stated.

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