“Pretty quickly the one advertiser left on Twitter will likely be My Pillow,” King wrote in a mocking tweet Tuesday, referring to the bedding firm owned by zany “MyPillow Guy” Mike Lindell, who nonetheless baselessly claims the 2020 election was rigged.
Musk lamely fired again: “Oh hello lol. Is My Pillow truly a terrific pillow? Now I’m curious.”
Advertisers are leaving Twitter in droves due to controversy over rising misinformation and hate speech — and hijacked accounts — within the wake of Musk’s Twitter takeover final month.
The Washington Post has reported that greater than a 3rd of Twitter’s high 100 entrepreneurs haven’t posted any promoting on the positioning prior to now two weeks, and that Musk “can’t afford” to lose any extra.
One such advertiser, the pharmaceutical large Eli Lilly, suspended its account after a highjacked Eli Lilly Twitter account promised free insulin. The profile had a “verified” blue checkmark, which Must was promoting for $8 a month.
Twitter now faces the prospect of “losing out on millions of dollars in ad revenue,” Amy O’Connor, a former senior communications official at Eli Lilly, instructed the Post.
“What’s the profit to an organization … of staying on Twitter?” O’Connor requested. “It’s not definitely worth the danger when affected person belief and well being are on the road.”
The advertiser scenario is more likely to solely worsen. Musk introduced Thursday that starting subsequent week, he’ll allow some accounts that had been suspended for violating Twitter insurance policies “amnesty” to return to the platform.
He promised the reduction would solely apply to accounts that haven’t damaged legal guidelines or “engaged in egregious spam.”
Musk allowed Donald Trump again on Twitter final weekend. But the previous president hasn’t posted any new tweets.
Musk polled Twitter customers earlier than permitting Trump’s return and the amnesty for different suspended accounts, claiming nearly all of respondents favored the strikes.