This is a rendering by Sugar Chow and isn’t associated to nor endorsed by BMW.
At this level most individuals are conscious that BMW owns Rolls-Royce. But now that the German automaker has simply debuted their latest 7-Series flagship sedan, it begs the query if they might deliver it upmarket sufficient to compete on the identical degree as Rolls in the event that they wished to. Digital artist Sugar Chow tried to think about that as they injected among the British luxurious model’s DNA into the most recent 7er.
The overarching pattern of the redesign appears to be squaring it off extra to place it in keeping with Rolls-Royce‘s imposing, virtually architectural design language. This may be very evident up entrance, the place the hood and bumper now be a part of at with a identical sort of 90-degree character line discovered on all three of Rolls-Royce’s present fashions.
Chow additionally leaned into BMW‘s giant grille theme by making it practically as tall because the bumper, however it’s surprisingly fairly tolerable. On the alternative entrance, the controversial quad headlights had been toned down by combining them right into a single unit on the prime. The crease related to the headlight now extends from prime to backside on the bumper, and it pairs with the aforementioned 90-segree character line that extends throughout the facet of the automobile. The bumper and grille additionally function a brand new horizontal kink to accommodate the newly empty area created by becoming a member of the headlights.
Out again, the modifications had been minimal however impactful. The crease on the underside of the bumper modified instructions to level in direction of the rear of the automobile, and it was prolonged upward to hitch the character line by the decrease a part of the trunk. The reflectors had been additionally moved to the underside of the bumper and the license plate space was revised barely. Additionally, the taillights had been additionally squared off and lengthened, and the lighting design modified to one thing extra just like the all-red ones discovered on the 5-Series. The last contact concerned transferring the i7 badge from the highest left nook of the rear finish to lifeless middle on the trunk for extra impression.
We’d argue that Sugar Chow’s design might even be higher than the one BMW put out given how rather more solidity and presence it has to it, however what do you suppose? Let us know within the feedback.